SEO and Inbound Links

Website performance and popularity also depends on the number of inbound links to your website. Building inbound links is a hectic task but there are certain methods which can ease your efforts. Also one can buy links or contact other webmasters to exchange links with them. But beware buying links from sites that are banned by search engines can put you into trouble. So choose before you start building links.

{module Video Ads-1|none}The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank or Alexa Popularity.

There are many different ways of building inbound links. Outsourcing this tasks can save the webmaster a lot of time but it also cost many dollars. Businesses offers to take over the link building process often maintain and operate a large network of domains and websites and just add 'your' website link to their websites. These sites are often referred to as link farms such as

Some companies buy links from other high ranking websites for you. They often have build up a portfolio of high ranking blogs/websites they are associated with. The quality of these links is often questionable as they may be some sites not relevant to topics of your site. Sometimes these websites vanishes as it either continues to cost the webmaster money to keep the links alive or his website might have been banned by Google or other search engines if the linking websites are recognized as part of commercial search engine spamming. Banned means that either the link to a site does not have any value at all or depending on the situation the site linked to gets removed from the search engine index(no search results if you type the website name) if other factors are involved that lead to the conclusion that search engine spamming is still continuing.

Outsourcing of link building also takes away the control of who is linking to a website from the webmaster. The webmaster usually just pays for some number of links but there is no option to have industry related websites link to his site (= increased value of a link). If some irrelevant links are there not related to your site than it is difficult for you to attract customers from that website to your website as the taste of viewers may differ. It is also difficult to verify how many links to a website have really been established from the service provider. Another difficulty is to verify how long the established links are staying in place. The danger of being over-charged is very high.

Since link building has become a profitable business opportunity search engines are aware of what is going on at the background level and are developing countermeasures in place. These are not things visible to the webmaster or explained on the search engines website. These are factors that are worked into the algorithm. Search engines use the human control factor more and more often to increase the value of the search index. Chances are that if a webmaster uses an outsourced link building strategy that at one point the campaign value goes south (turns sour).

Inbound link building should be an organic process that shows a slowly increasing number of links pointing to a certain website. Getting a high number of inbound links within a very short period will raise a warning flag at search engines. Honest webmasters will stay away from these tactics to avoid putting the success of a website at risk when there are better ways of building inbound links. So we understand that “Slow and steady wins the race”.


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