Improve Search Engine Ranking with RSS

What is RSS?

It is actually “Rich Site Syndication” which is a file format similar to XML, and is used by publishers to make their content available to others as soon as it gets published in a format that can be universally understood.

RSS allows site publishers to share their articles through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of online publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Search Engines Prefer RSS

Try to focus on the main theme of

your site and also your site should correspond to a particular subject or set of keywords to rank better in the search engines.

For example, if your website is designed for a photography, your entire site content would be focused around cameras, lenses and styles.

Google and Yahoo seems to prefer tightly-themed pages.


In RSS you can set exactly set what topic you want to share with search engines. Only publish those articles in RSS which are relevant to your site. You can have as many RSS in your site pertaining to different topics.

How RSS came into limelight?

As we read above RSS points to a particular topic rather than varieties. RSS also can be pulled from other sites at regular basis.

Search for highly targeted RSS feeds by which you can enhance your site's content without having to write a single line on your own. RSS will do the job of collecting different contents for you.

RSS can also improve Search Engine Rankings?

There are two powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Updated Content

Mostly RSS feeds pertain to a single topic. Since the feed is highly targeted, it should contain several important keywords that you want to rank highly for.

Try to add these keywords to your pages optimally so that Google tag your site as one with relevant content.

RSS feeds from large publishers are updated at specific intervals. These changes are immediately effected on your pages with the RSS feed as well. So you share fresh relevant content for your visitors and the subscribers whenever you publish a new article.

2. RSS Feeds is crawled more

RSS feeds are new and updated contents and search engines love these contents. So there robots will spider web frequently and index RSS feeds first. You will observe that Googlebot will visit your site almost daily to check for new feeds.

To the Search Engines robots, your page that had the RSS feed was as good as a page that was being updated daily, and in their judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the robots and so any new pages that you add to your site will be picked up much faster than your competitors not having RSS feeds.

Can this also help in Business?

Suppose you have a business where you launch new products on regular basis. So these products are regularly updated in RSS. Many websites also subscribed to your feeds. So your new products gets launched I several websites.

Google generally tends to index pages at 30 days interval or the way you set it in google webmaster tools. Suppose you miss that update, you will probably need to wait more number of days to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. This is because Google has to index just one page your RSS feed page. So the chances of getting your page indexed quickly are much higher. For any further queries you can ask a question to us. Need help ASK A QUESTION.

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